Brand identity and creative direction for a music artist

About the Company
cøzybøy is an artist, singer, songwriter, producer, visual creator, and multi-instrumentalist within the Pop and R&B genres. He has released 8 studio albums including 150+ songs. cøzybøy has a gold record for his song "You Never Meant It" where he collaborated with multiple artists to write, sing, and produce the song. Having toured internationally across China and North America, cøzybøy has amassed over 100 million streams and 100,000+ followers across all platforms, peaking at 1.7 million monthly listeners on Spotify.

My Story
Aside from loving music, creating an artist project was the perfect vehicle for exercising all of my favorite creative and technical skills. Creating an artist project gave me complete freedom to ideate and build a cohesive brand through visual and audio storytelling. I collaborated with photographers, videographers, and other creatives to bring the vision to life handling everything from brand identity and design to album artwork and music production. Eventually I built my own team to help me manage and execute the creative side and business operations. This experience taught me invaluable lessons about the music industry, project planning, collaboration, and how to effectively market and promote a brand.
cøzybøy's EPK
cøzybøy's EPK is a comprehensive branding project designed by me to showcase the artist's creative vision through thoughtful design and visual identity.

cøzybøy's Website
Built a fun, simple splash website for cøzybøy's artist project to showcase his music and brand.










